Google Ads Bidding Strategy: The Complete Guide to Maximize Your ROI
When Google Ads first rolled out, bidding was a massive part of a brand’s success. The right bid meant you could be deeply competitive with
When Google Ads first rolled out, bidding was a massive part of a brand’s success. The right bid meant you could be deeply competitive with
If you’ve seen an ad like this [an Adobe and Triscuit display ad appear] when surfing the web, you’ve likely interacted with the Google Display
Every writer knows how fickle inspiration can be, but when you need to craft fresh Google Ads copy, you can’t wait on the muse to
Running pay-per-click(PPC) advertising campaigns via Google Ads can help your business obtain valuable leads that turn into conversions. In fact, PPC visitors are 50 percent
How can you decrease your Google Ads costs and increase your ad rankings? Improve your Google Quality Score. Google’s Quality Score measures the quality of
The best part about digital marketing is that these methods have measurable results. You can see all kinds of statistics related to your campaigns. Each
What are ad extensions? Did you ever notice an ad on Google that contains more information than traditional search ads? What I mean is that
Google Ads is an effective advertising platform from the popular search engine, Google. Advertising through Google is an effective way to increase your site’s traffic and sales
Did you know companies that invest in paid advertising earn an average of $2 for every $1 spent (with some businesses earning upwards of $8 per $1 invested)?
Cost per click (CPC) is one of the most important metrics for calculating how much you’re spending on your paid advertising campaigns. It measures how
